Pixie Dust Launch Campaign / SS18

Pixie Dust is an inclusive, eco-friendly and ISO certified baby clothing brand. For their brand launch, they needed to showcase the key pieces of their line including assets to cover all their offline and online channels. As Creative Director, I decided to play with the symbols and create an interactive animated video. We had a variety of babies of different age groups interacting with the 5 symbols. A baby’s first crawl, the first birthday, the first time they open a book. This allowed us to enter the world of the child, through play. 35 crew members, 4 sets, and 20 babies later, the sweetest campaign was made.