Cartier’s Snapchat Love Bracelet Valentine’s Day Campaign

Cartier wanted to create an Arabic video campaign for Valentine’s Day to push their love bracelet on Snapchat, KSA. Working with Karen Wazen and her husband, the campaign was titled ‘A Love Story’, as it played on their love story, while in parallel writing out the history of the love bracelet. As Creative Director, I was heavily involved in concept, story telling, and allocating the right crew to pull this off. Due to the success of the campaign, it was also promoted it in the UAE.