IWC Schaffenhausen Watches Ramadan Campaign

IWC celebrated its 150th birthday with the launch of the Jubilee collection. Set to launch during Ramadan, we celebrated this new collection under the concept of ‘Make Time for Kindness’. The series was gradually released during the Holy month of Ramadan. Using the stop-motion aesthetic, 4 videos with 4 acts of kindness were gradually released during the month of Ramadan, ending the month with a hero video. As Creative Director for this campaign, I was heavily involved in concept creation, story building, and worked closely with the team on Art Direction, locations and pre/post production.