As the Creative Director behind the Fragrance Festival, I spearheaded a multi-faceted 360° campaign for a prominent beauty retailer in the region. This immersive campaign encompassed a campaign video, focused on capturing the local essence, to speak to the local consumer. It included smaller video pieces, a photoshoot, engaging social content, and graphics that reflect the regions authentic aesthetic. The campaign seamlessly spanned all digital platforms while also transforming the in-store experience. It was a celebration of scent, brought to life through a blend of visuals that resonate with the region, inviting everyone to explore and embrace the enchanting world of fragrance.