Beauty Stories is a 360 campaign aimed to speak to the Gen Z audience. Featuring 3 rising stars @Raya, @Reem and @Mshael’s, they share with us their personal beauty stories, including their makeup inspo and the skincare that makes them feel great. Following the main campaign video, there is a supporting video for each influencer, photos, and in-store activations. “What is your beauty story?” was the message encouraging other beauty enthusiasts to share their story. As part of the social initiative a curated pool of influencers where asked to create smaller pieces of content sharing their own beauty stories to support the campaign.