Vacheron Constantin’s 'Overseas' Collection Regional Campaign Launch

Brief To create a regional campaign to promote the ‘Overseas’ collection. It must resonate with the region, and use both male and female influencers. It needed to be four videos, each video promoting one of the watches, in both english and arabic. 

Concept As the lead creative for this shoot, I worked with my team to create four different stories, with one shared message. We wanted to highlight the region’s strengths and included the four major elements that we share. Values and culture, history and traditions, innovation and perspective, creativity and versatility. 

Role This was a four day shoot on location, and three days in the recording studio. The production team composed of 25 people. I was responsible for creative direction, story building, finalizing locations, finalizing styling/looks, finalizing team, approving VO recordings, allocating props, and full scheduling. We delivered 4 individual videos for each influencer of both