FENDI
Roma Amor Collection ‘19
BRIEF
Shoot the Fendi ‘Roma Amor’ collection in a fun, cool, and new way. Prefer to shoot with real people versus models.
CONCEPT CREATION
Reflecting the ‘young, loud, and cool’ factor of this collection, we decided to work with the ‘young, loud, and cool’ crowd, who aren’t afraid to push the boundaries. The location was their regular hang out spot, and the photographer was their friend, making the shoot light, fun, and real.
ROLE
Creative direction, head of production, approved final looks/supported with styling.
Photographer Mohammad Murad Head of Production/Creative Direction Maya Itani Junior Producer Maria Popova Makeup & Hair Artist Lina Dahlbeck and Maria Doyle at MMG Models Rania Fawaz, Lamia Dahmash, Parvane Barret, Dima Sheikhly, Khalil Dahmash, Varun Khemaney
Shot by Savoir Flair